Coverstory BusinessWeek over bloggen

BusinessWeek heeft een coverstory over bloggen en maakt het daarmee media-technisch toch wel mainstream.
Het artikel Blogs Will Change Your Business van de hand van Stephen Baker and Heather Green die hun eigen BlogSpotting blog zijn gaan onderhouden.
Go ahead and bellyache about blogs. But you cannot afford to close your eyes to them, because they’re simply the most explosive outbreak in the information world since the Internet itself. There are some 9 million blogs out there, with 40,000 new ones popping up each day. And they’re going to shake up just about every business—including yours. It doesn’t matter whether you’re shipping paper clips, pork bellies, or videos of Britney in a bikini, blogs are a phenomenon that you cannot ignore, postpone, or delegate. Given the changes barreling down upon us, blogs are not a business elective. They’re a prerequisite. (And yes, that goes for us, too.) There’s a little problem, though. Many of you don’t visit blogs—or haven’t since blogs became a sensation in last year’s Presidential race. According to a Pew Research Center Survey, only 27% of Internet users in America now bother to read them. So we’re going to take you into the world of blogs by delivering this story—call it Blogs 101 for businesses—in the style of a blog. We’re even sprinkling it with links. This all may make for a strange experience, but it’s the closest we can come to reaching out from the page, grabbing you by the collar, and shaking you into action.

Rest van het artikel op BusinessWeek.

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